At least in our experience, few reporters frustrate PR pros more than New York Times cybersecurity sleuth Nicole Perlroth.
If your organization placed six contributed pieces this month in Re/code, LinkedIn, TechCrunch and the New York Times, you'd be pretty pleased.
Prepping for that interview with Adam Bryant isn't all that hard. The New York Times Corner Office columnist approaches his work the same way nearly every time. Here's how he opened his CEO interviews this month:
The following July 2013 essay is from New York Times columnist Adam Bryant. It was written for business professors who assign their students to interview executives in their communities, and who asked Adam for tips they could pass along to their students. Consider it Adam's own roadmap for how to conduct a Corner Office interview.
Molly Wood starts a new job next week as deputy tech editor at the New York Times.
New York Times deputy tech editor Quentin Hardy is "eternally curious and sure of himself," says former Forbes colleague Bruce Upbin. If you've ever pitched Quentin, that first part may not ring true -- chances are he wasn't the least bit curious about what you had to say. That was probably your fault.
January has brought a blizzard of tech edit innovation.
Storytelling will become more integrated next year at Bloomberg, the Wall Street Journal and the New York Times. Here's why.
The Wall Street Journal and New York Times are throwing money at video like never before.
New York Times lead technology writer Nick Bilton loves technology. For three years, before he moved West, he was a user interface specialist at the NYT's R&D lab. He even named his dog Pixel. And yet, a big part of Nick's work seems to reflect misgivings about tech and its unintended impact on society.