Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
It's tough to find a Tier 1 reporter willing to review apps each week. Mashable's Karissa Bell is one of them. In studying the apps Karissa has reviewed since late August, we found that utilities, photo apps and games attracted her most often. After that comes a category we'd simply call "fun."
Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed.
PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.
Mashable's Todd Wasserman holds an interesting title -- business and marketing editor. Few publications link the two. So to get Todd's attention, pitch a story that addresses both business and marketing. Todd once worked at Brandweek and Adweek, and sees business stories the way CMOs do.
Mashable continues growing new channels and hiring people to run them. The site has grown far beyond its tech roots -- it averages more than 27 million unique visitors a month these days -- and now sees its rivals as Forbes and the Huffington Post, rather than TechCrunch and GigaOm back in the day.