James Niccolai runs IDG News Service's West Coast bureau and covers enterprise software and more. While IDG's brands do operate as they wish, they depend on IDGNS to crank out breaking news and to collaborate on big-picture projects. Are you in on those? What are you missing?
IDG's Chief Content Officer and Editorial Director of IDG Enterprise, John Gallant, also joins the teleconference. He talks about special reports and how the IDG News Service complements news gathering at Computerworld, Network World and CIO.
Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?
For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views about PR.
Audio and webinar playbacks now available.
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
- Workflow among editors and artists
- Which story types get access to the artists and which don't
- Trends in page design and SEO
- Impact of tablets
- Tools and forms that presage "graphics self-service" for reporters and editors
Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.
Audio and webinar playbacks now available:
Many vendors produce good tech content.
But what exactly is "good" vendor content?
Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.