Google

'Founded' is Google's Pitchable Podcast for Women Who Lead

Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.

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Cheat Sheet: Amazon, Google Reporters

One might ask, "Why do I care about FAANG reporters when FAANGs aren't my clients?" Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn't imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.

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SWMS Spot-Check: Mobile Speeds of Top Tech Sites

A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.

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