Forrester

Our Antidote to VR Hype

There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.

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Forrester on Measuring Lead-Gen Success in Virtual Trade Shows

We spotted Laura Ramos quoted in a recent edition of B-to-B on the topic of virtual trade shows and how best to turn the tire-kickers into active prospects. According to the article, the things to look for are:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 13:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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