Forrester

Our Antidote to VR Hype

There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.

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Forrester on Measuring Lead-Gen Success in Virtual Trade Shows

We spotted Laura Ramos quoted in a recent edition of B-to-B on the topic of virtual trade shows and how best to turn the tire-kickers into active prospects. According to the article, the things to look for are:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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