Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write "book reports" -- here's who we are, and we've done this and that. That sounds like a company profile, doesn't it?
Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
Traditional business publications celebrate companies that put stockholders first. NewCo Shift, the media brand launched this month by entrepreneur John Battelle, celebrates a new breed of capitalism that puts people first. That may sound trite. We'll get to why it isn't.
[We're back at SWMS HQ this week but head to New York and Boston before March is through. Today we examine some of the topics that emerged from recent face-to-face meetings with you.]
What are coverage trends these days surrounding funding rounds, especially Series B?
"India’s Flipkart in talks to raise up to $1B, likely in a down round," wrote TechCrunch last week.
With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.
Infographics don't carry the respect they used to -- even at Fast Company, which publishes "Infographic of the Day." Says FC staff writer John Brownlee: "Essentially, we only post infographics that pass our design test. We don't even like the term 'infographics': we specifically try to focus on data visualization. So those giant informational posters done with clip art? Not interested."
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
[Learned lots this week in meetings with editors and subscribers. Here are this week's notes from the field. Hope you enjoy. Please let us know if you like this format and how we can make it better.]
First, the newsy stuff. Business Insider is close to launching a consumer tech publication that will offer news, reviews and analysis with the 'tude we have come to expect from BI.
Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed.