B2B slideshows seem to be on our subscribers' minds; we've gotten two inquiries about them in recent days.
"[NDAs] help me pepper my ideology for future coverage. They also generate different types of leads where if they say something off the record about what a partner company is developing, then I know to put that on my radar but not get active with it."
Playback files now available:
The latest feeds from @SWMSTweet:
and
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.
Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
