eWeek

Yet another venue has arrived for IT contributed content. It's called RTInsights and was founded by Les Yeamans, the software executive who founded eBizQ in 1998 and sold it 12 years later to TechTarget. His new project, RTInsights, rounds up the usual suspects -- analytics, big data, cloud -- but focuses on real-time technologies surrounding IoT, event processing, decision management and related fields. 

Never before have we seen PR pros struggle so mightily to land security coverage in business publications. Considering that businesses will spend $76 billion on cybersecurity in 2015 and $155 billion by 2019 (say Cybersecurity Ventures and Gartner), you'd think business editors might care to address where that money might be spent. Yet they don't. "I think there are lots of reasons why, not the least of which is that security journalists have become crime reporters," says a veteran security PR pro, who asked to remain anonymous. 

The latest feeds from @SWMSTweet:

• A "new" eWeek on the way
• Free PR advice from Read/WriteWeb
• The perils of writing for vendors 

and

• What you ought to be considering if you're looking to reinvent your PR career.

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.