Never before have we seen PR pros struggle so mightily to land security coverage in business publications. Considering that businesses will spend $76 billion on cybersecurity in 2015 and $155 billion by 2019 (say Cybersecurity Ventures and Gartner), you'd think business editors might care to address where that money might be spent. Yet they don't. "I think there are lots of reasons why, not the least of which is that security journalists have become crime reporters," says a veteran security PR pro, who asked to remain anonymous.
Playback files now available:
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.