eWeek

Keith Shaw: Beware eWeek's Bot

Robots are great for many things, but answering chat requests isn’t one of them. I discovered this personally while updating information for the SWMS Paid Content Cheat Sheet. As a journalist, I’m used to visiting websites looking for information, especially PR contacts to request more information. There is nothing more frustrating than...

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eWeek, IT Business Edge, All Other QuinStreet B2B Pubs Sold

QuinStreet has sold all 35 of its B2B publications -- eWeek, Datamation, IT Business Edge among them -- to Technology Advice, a Nashville-based B2B data company that helps IT pros determine which products to buy. Edit operations at the publications will not change in the short term, according to eWeek EIC Chris Preimesberger.

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eWeek Benches News Reporters, Builds 'Library' of Buyer Content

eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.

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Profile: Jaikumar Vijayan, freelancer

Here’s what tech freelancer Jaikumar Vijayan has to say about PR pitches. “They are a lot better than they used to be. In fact, I’d say about 70 percent of the pitches I get are great ones. They are succinct. They get to the point. They summarize what it’s all about.”

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eWeek Debuts a New Web Site, with More Innovation to Follow

eWeek last week redesigned its web site and launched new personalization features that allow readers to easily follow topics and authors. Coming soon: a content-sharing arrangement with Silicon Angle’s video brand, theCube, as well as a new approach to case studies broadly named “IT Science.”

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SWMS IT Media Spot Check, Pt. 1

In the wake of recent layoffs at eWeek and InformationWeek, it’s time to keep a closer eye on the pitch opps that remain across the IT media landscape. To that end, here’s the first of a two-part SWMS IT media spot check. Pitch opps, nuggets and more...

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David Needle on Email Technique

Currently a freelancer for eWeek and other tech sites, David Needle has reported on tech for more than 30 years. Over that period, he saw quite a few email pitches and became something of an expert on the topic. In a recent email exchange with us, that topic was very much on his mind. Things got started when we sent him this Sept. 29 post in The Atlantic from senior editor James Hamblin.

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Mar. 14, 2016

[We're back at SWMS HQ this week but head to New York and Boston before March is through. Today we examine some of the topics that emerged from recent face-to-face meetings with you.]

What are coverage trends these days surrounding funding rounds, especially Series B?

"India’s Flipkart in talks to raise up to $1B, likely in a down round," wrote TechCrunch last week.

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Dreamforce Coverage Deconstructed

San Francisco will uncoil when Dreamforce ends today. Las Vegas can handle 160,000 people. South of Market can't. Salesforce did what it could, renting a cruise ship to house attendees. For our part we learned a lot by studying Dreamforce coverage -- including the nine-step process by which CEO Marc Benioff prepared his keynote speech. Every client should consider using this process as well.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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