We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.
Now that infographics are everywhere, what makes for a good one?
Color?
Typography?
Structure?
What makes an infog viral? Column Five Media co-founders Jason Lankow and Ross Crooks join us to look at a wide selection of infographics, discuss design and implementation.
Included in this post:
Audio, webinar and iPad playback files, as well as transcripts from both the SWMS Tech Edit Spotlight AND the follow-up Friday Morning Offsite with subscriber Q & A with ColumnFive's Ross Crooks and Sam Whitmore.
After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.