We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.
Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.
In which month are LinkedIn members most often promoted? During which month should you ask for a raise?
Would you read articles like these?
We've seen the rise of infographics. We are also beginning to see the end of their novelty.
Now that infographics are everywhere, what makes for a good one?
What makes an infog viral? Column Five Media co-founders Jason Lankow and Ross Crooks join us to look at a wide selection of infographics, discuss design and implementation.
Included in this post:
Audio, webinar and iPad playback files, as well as transcripts from both the SWMS Tech Edit Spotlight AND the follow-up Friday Morning Offsite with subscriber Q & A with ColumnFive's Ross Crooks and Sam Whitmore.
SWMS Alert: Big Data is a Big DealAll last year we talked about how infographics were coming… now of course they are here, and the question becomes, what makes for a good one?
Can a cogent 60-second animation cost only $5K?
Mashable co-editor Ben Parr is as prolific as they come.
Cranks out copy. Steers the site strategically. Plans events.
The truth is, Ben loves science. His ambitions exceed those of any web site.
Learn more about how Ben thinks -- how he sees the evolution of the web -- and how PR pros can rise above the din.
Audio and Webinar links now available.
Here is the latest subscriber-only feed from @SWMSTweet:
After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.