It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.
Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.
SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.
SWMS Analysis: NYT Long-Form Takeaways
Friday, August 28, 2009
What makes for a successful long-form story in a world of Tweets and posts?
"As search engines begin to incorporate more and more opinion data into their results, the distinction between fact and opinion may start blurring to the point where, as David Byrne once put it, 'facts all come with points of view.'" -- Alex Wright, NY Times, Aug. 23.