Thu, 2013-04-25 08:25
Sam Whitmore
Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"
Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"
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New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.
Fredric Paul, AllBusiness.com
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should.
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.
