contributed content

Deconstructed: A Contributed Piece that Drew a Big Audience

What makes for a smart approach to contributed content? Answer: something that you know has worked. A Sept. 25 Enterprisers Project piece called "Beware the dark side of agile project management" drew more page views than anything else TEP published that month. Let's deconstruct why.

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When Submitting a Post to G2, Know Your SEO

G2's contributed content guidelines are refreshingly explicit and perhaps a bit demanding -- you really need to know your SEO. Still, it's worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.

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The Enterprisers Project Seeks Contributed Content

The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.

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Our CEO Profile Cheat Sheet

-- Updated Dec. 9, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.

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Profile: Marilyn Cohodas, CC Gatekeeper, Dark Reading

"I feel like I spend most of my week saying no," says Dark Reading contributed content gatekeeper Marilyn Cohodas. The publication's managing editor reviews the contributions submitted by PR folks. The good authors, she says, "understand the big picture and understand the problems that need to be solved."

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Contributed Content 2019: Spotting the Beacon in the Dark

Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.

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Contributed Content Coaching from the Financial Times

Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.

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How to Pitch Business Insider's "My First Day as a CEO"

A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.

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Contributed Content by Membership: the Ad Age Collective

If you like the Forbes Technology Council, you'll like the newly announced Ad Age Collective. It's based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits -- such as professional introductions and early-bird pricing to live events.

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Tech Edit Spotlight: WSJ Journal Reports and 'The Experts'

How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.

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