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It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
The techiest journalists delivered the best iPad coverage today. Hands down.
IDG employs more than 70 IT journalists in the U.S. alone. It's great to have such a big resource -- if you can coordinate it and show results. If you can't, it's blood in the water when Sharky the Budget Cutter swims by.
Preston Gralla is a no-nonsense, straightforward guy. He ran PC Week’s first copy desk and never wastes a word. So when pitching him — either for Computerworld or PC World — have your dream headline in mind. Don’t expect him to run with it as is. But he will salute you for approaching the headline with such reverence. Though he’s known as a “Windows” blogger, Preston will consider reviewing products other than from Microsoft. Just be sure they’re not too complex: Preston works out of his home and his set-up is limited.
We get tired of calling editors only when we want to know which staffers the editor just laid off. It's embarrassing and not very nice, you know? So we caught up with CW EIC Scot Finnie last Friday just to say hi and to ask what's going right, not wrong.