It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
Preston Gralla is a no-nonsense, straightforward guy. He ran PC Week’s first copy desk and never wastes a word. So when pitching him — either for Computerworld or PC World — have your dream headline in mind. Don’t expect him to run with it as is. But he will salute you for approaching the headline with such reverence. Though he’s known as a “Windows” blogger, Preston will consider reviewing products other than from Microsoft. Just be sure they’re not too complex: Preston works out of his home and his set-up is limited.