Why would he do such a thing?
Merritt sees IP TV as media's future. He tells us:
A former newspaper reporter back in the day, CNET editor-in-chief Scott Ard liked to watch readers on a park bench or bus. What exactly did they read? Did they skim? Did they read the jump?
That approach may be authentic but it doesn't scale. Today Ard uses tools to "augment" his sense of CNET's news and reviews operations, both of which report to him.
If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.