What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."
After years at Dow Jones, Roger Cheng now plies his craft at CNET, on the telecon beat. Roger has his doubts about PR's value, so now is your chance to hear his beefs and where the silver lining might be.
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
Caroline McCarthy, CNET News
SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.