CNBC

Profile: Jon Fortt, CNBC

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

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Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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