David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.
-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.
SMB edit got a boost this month with the launch of a site produced by an unlikely source -- CBS. Called CBS Small Business Pulse or Pulse for short, the site is a roll-up of SMB-related content produced by CBS Local, a division of CBS Radio. Also contributing content are CBS News, CBS Interactive (CNET, ZDNet, TechRepublic) and CBS-owned Simon & Schuster.
Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
- Fritz Nelson - TechWeb
- Dylan Tweney - Wired.com
- Charles Cooper - CBSNews.com
- David Spark - Spark Media Solutions
- Colin Crook - Voce Communications
- Leigh Anne Varney - veteran indie PR pro
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
John Quain, Freelancer
The New York Times, Fox Business News, CBS News
You've seen John Quain on CBS Television and the Fox Business Network, and read his consumer tech reviews at NYTimes.com.
CNET TV / CBS The Early Show