Byte

SWMS Profile: Dan Frommer, SplatF.com; Jason Lopez, Byte.com

Got a consumer tech story to tell? If you’re feeling adventurous, consider telling it to Dan Frommer and Jacob Lopez. Frommer, from SplatF.com, and Lopez, from Byte.com, love Apple. Beyond that the similarity ends. Frommer is a cranky veteran who really doesn’t want to hear from you because he struggles just to get through the day. Jacob (who goes by “Jay”) is a friendly, untethered rookie reporter who covers OS X and mobile games for a publication dedicated to the consumerization of IT.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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