SWMSTweet Supplement: Apple Live-Blog Coverage

Harry McCracken says his page view stats plummeted during last week's Apple live-blog coverage. Why?

Harry used the "Cover It Live" widget to post in real time. The side effect was, no one had to refresh the page, so he lost page views.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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