Recent Profiles

Tech Edit Spotlight: PureWow

When you think of consumer tech edit for women, which brands come to mind? TheSkimm? Refinery 29? Make sure PureWow is top-of-mind. The seven-year-old, New York-based PureWow has 15 million monthly uniques visiting the web site and three million who opt in for its newsletters. Its Facebook page has more than 1.1 million likes.

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Profile: Jennifer Jolly, Techish

Jennifer Jolly is a media star. She contributes weekly to USA Today and is a regular on NBC’s The Today Show. She also contributes to the New York Times though not so much lately. Jennifer is also an educator. Last month she launched Techish, her own tech site. Its mission: demystify technology for everyday people.

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Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Profile: Christopher Booker, PBS Newshour Weekend

Christopher Booker is a genial producer/correspondent for PBS Newshour Weekend, specializing in where economics and politics meet demographics. That’s more exciting than perhaps it sounds. Christopher tells “big stories through small windows,” exactly what PR storytellers aspire to.

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Profile: TC Currie, The New Stack

You’ll love TC Currie’s background. Back in the ‘80s she was a bored admin with too little to do — so she read software manuals. Soon she was writing macros, moving data from dBase to WordPerfect. She read Fast Company once in a while but never really followed the tech trades.

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Christina Farr on PR Technique

Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.

Profile: Kevin McLaughlin, The Information

Why aren't more PR pros pitching Kevin McLaughlin, The Information's AI reporter? "Some have reached out," Kevin says. "But I haven't been contacted by too many, which is interesting compared to my old job at CRN, where I had a lot of people contacting me every day."

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Profile: Ben Kepes, IDG

Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."

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SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

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Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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