Recent Profiles

Profile: Sean Captain, freelancer, Fast Company

Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.

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Profile: Fredric Paul, New Relic

The company’s stock has risen 75 percent this year. Jim Cramer interviewed its CEO last month. Things are going quite well at New Relic. It must be the content marketing, don’t you think? Let’s put it this way: it should surprise no one that a successful cloud-based software company invests vigorously in content and hires tech edit pros who have been there.

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Profile: Alex Kantrowitz, BuzzFeed News

Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.

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Profile: Jim Kerstetter, NY Times

The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.

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Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

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Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

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Profile: Alexis Madrigal, The Atlantic

Alexis Madrigal is back at The Atlantic after 30 months at Fusion. He’ll be covering “technology, science, business and trade,” which for PR pros may sound more promising than it is. Alexis has returned to explore the role of technology in global trade. This in theory includes supply chains, SaaS and the usual B2B suspects.

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Profile: Jaikumar Vijayan, freelancer

Here’s what tech freelancer Jaikumar Vijayan has to say about PR pitches. “They are a lot better than they used to be. In fact, I’d say about 70 percent of the pitches I get are great ones. They are succinct. They get to the point. They summarize what it’s all about.”

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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