Recent Profiles

Killer Tips from B2B Content Marketing Expert Bob Scheier

Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight. If you're an excellence freak, this piece is for you. 

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Profile: Michelle Stansbury, Marie Claire Freelancer

Have you ever met a PR pro who also writes about travel and lifestyle for a Tier 1 consumer publication? Now you have. Meet Michelle Stansbury, owner of San Diego-based Little Penguin PR and a freelancer for Marie Claire. Here's an edited transcript of our illuminating conversation, held Aug. 23.

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Profile: Veronica Combs, TechRepublic

Ask TechRepublic senior writer Veronica Combs about the future of work and she'll give you the summary you've been looking for: "it's all about change management." Perfect, right? No one has ever faced these challenges before. No consultancy has the playbook. "For executives it's about, 'Can you overcome your fear of change?' Fear is a powerful force."

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How to Pitch Contributed Content to Industry Week

Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it. Whenever she can and whenever it's worth a shot, Laura takes the time to coach PR pros who send copy in need of a little work.

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Two Questions: Michael Calore, Wired

SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired's consumer products coverage in print and on the web, and a co-host of the Gadget Lab podcast, about what makes a product a "Wired" product and why sustainability is everything.

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Profile: Andy Patrizio, IT Freelancer

Andy Patrizio has been a tech freelancer for more than a decade. You may know Andy from Network World but he also writes for Business Insider and others. He’s technical, but strives to write simply because he knows his readers may not be. Andy depends on PR to contribute its share of story ideas. For you, Andy has this advice.

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Two Questions: Kia Kokalitcheva, Axios

SWMS contributor Rhiannon Pacheco writes: "Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father -- it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who."

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'Genius Makers' Reveals Priorities of Author Cade Metz

You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers -- about “the mavericks who brought AI to Google, Facebook and the world" -- he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”

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Two Questions: Mark Gurman, Bloomberg

SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.

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