-- Updated Sept. 17, 2019 -- We scrubbed this short-and-sweet list of event gatekeepers at World Economic Forum, TED, Financial Times, The Economist, Bloomberg, TechCrunch and Vox Media. We'll add to this list as time goes on.
-- Updated Feb. 22, 2018 -- As tech media has shrunk, so has the number of sites that produce product reviews. Here's a list of the edit brands that still do them. We skipped the Mac and Android titles. But do let us know if we missed any must-pitch outlets.
This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.
-- Updated Jan. 8, 2020 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind Google Doc of gatekeepers is freshly scrubbed and augmented. It's the most popular aspect of our web site. Enjoy and good luck.
-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.
-- Updated Jun. 1, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.
Some of these reporters are general tech trend watchers who took a turn at spotchecking the robotics world. Others live and breathe it. In any case, here are our recommendations on whom you might pitch for your AI/factory-floor stories.
VR may be top-of-mind with most folks but Google and Microsoft are betting heavier on AR, as are the publications who cover their efforts. Here's a list of reporters, many from overseas, who cover augmented reality. List is current as of May 2017.
Sometimes it's unclear whether a publication accepts contributed content. Such is the case with this list of IoT titles. In any case, consider them a backdoor to IoT coverage when the more obvious titles give you the crickets. Current as of June 2017/
There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.
Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists, current as of June 2018.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.