Recent Research

Cheat Sheet: National Newspaper Tech Sections

Not exactly a target list -- more like a treasure map to the targets... here's the path to America's top 15 national newspaper tech sections, along with the email syntax for each. Tech is part of damn near everything these days, so it's valuable to monitor the sections as well as the individuals who write for them.

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Cheat Sheet: Awards

Do you have a list of awards? Now you do. Your clients hope you do. They want to win something, to set themselves apart from the competition. Ours is a living list of 51 awards programs spanning Tier 1s to verticals. Which are we missing? Please let us know.

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Profiles: Key Elements for Reader Engagement

In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.

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Profiles: "Meet the Woman Who..." & "Meet the Man Who..."

Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 21:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 09:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 22:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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