Recent Research

Cheat Sheet: Holiday Gift Guides

It's too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found -- in our best estimation -- a core group of decision-makers who can put the clients' products on the holiday short list.

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Cheat Sheet: Forbes, CNN, AP

This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.

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Four Newsroom Architectures to Know and Navigate

A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.

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From the Archives: The Best and Worst of CES Pitches

The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?

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Cheat Sheet: AWS Reporters -- Not So Obvious

We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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