We recently conducted a video meeting with a subscriber who sought SWMS POV on the following media relations questions. With the subscriber's permission, here are the questions and our responses. Hope you find them useful.
There must be hundreds of newsletters out there with more arriving all the time. How does one get a grip? This cheat sheet will help. It's a master list of where these newsletters live. Use it to identify and subscribe to the ones most relevant to you.
Subscribers continue to ask, "Who are the cloud reporters in Tier 1?" Clients rightfully expect that top publications will cover, arguably, the top B2B technology. One would think so -- but the pickings are far slimmer than they ought to be. Here's our best shot at identifying who might cover cloud vendors and the news they make.
Because "science" is a sprawling topic, it's tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here's our take on the must-pitch group. Whom are we missing?
This one's a bit here-and-there... initially we looked at contributed content opps in the personal finance space... and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however -- for various reasons. Anyway, happy hunting on this.
Here's a look back at work we produced in Q3 and Q4 2019. SWMS in Review is designed by Christy Whitmore and presents beautifully on smartphones, thanks to Spark technology from Adobe. Like all our content, SWMS in Review is subscriber-only.
Here's the playback of our 48-minute webinar "Outlook on 2020." We address strategies on placing profiles and thought-leadership analyses, as well as the role of analytics in editorial decision-making, and how AI is about to transform how rough drafts are created.
There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.
Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here's a working list of those with whom you'd have a fighting chance when pitching a survey story.
Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.