Recent Research

If you work in cybersecurity PR, you've got at least 102 rows on your own spreadsheet, each with the name of a must-pitch target. Are your names the same as ours? This month we scrubbed our list and tidied up the email contact info. Here it is. Happy pitching. 

The 17 Washington Post tech journalists featured in this week’s SWMS cheat sheet find themselves in the right place at the right time. As Google, Amazon and Facebook face Federal investigation, most of these seasoned scribes will serve as de facto war correspondents. Tech PR will hate this impending war.

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

Here's a cheat sheet on 20 reporters who cover AR, VR and the adjuncts MR and XR. It's surprising how many Tier 1s are in the game, but our list is mostly gadget- and consumer-specific. There's a few marketing titles in there too.