Recent Research

Four Newsroom Architectures to Know and Navigate

A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.

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From the Archives: The Best and Worst of CES Pitches

The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?

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Cheat Sheet: Healthcare Democratization

Of all the topics in healthcare, this one may seem a bit random, but the democratization of healthcare was picked by experts as a trend to watch in 2019; Stanford published a big report on it. Here are the few journos who have picked up on the trend.

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Cheat Sheet: AWS Reporters -- Not So Obvious

We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.

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Cheat Sheet: AWS Reporters -- The Obvious

For some reason we've managed not to offer cheat sheets on key tech categories, so as the summer progresses we're going to fix that. Let's get started with a list of 20 AWS reporters -- the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.

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Cheat Sheet: Trades and Tier 1 in a Nutshell

This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier. 

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Cheat Sheet: 102 Security Reporters

If you work in cybersecurity PR, you've got at least 102 rows on your own spreadsheet, each with the name of a must-pitch target. Are your names the same as ours? This month we scrubbed our list and tidied up the email contact info. Here it is. Happy pitching. 

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Deep Dive: Cracking the Washington Post, Pt. 2

The 17 Washington Post tech journalists featured in this week’s SWMS cheat sheet find themselves in the right place at the right time. As Google, Amazon and Facebook face Federal investigation, most of these seasoned scribes will serve as de facto war correspondents. Tech PR will hate this impending war.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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