Recent Research

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

Here's a cheat sheet on 20 reporters who cover AR, VR and the adjuncts MR and XR. It's surprising how many Tier 1s are in the game, but our list is mostly gadget- and consumer-specific. There's a few marketing titles in there too.

Here's a list of Tier 1 and 2 targets who might respond favorably to a profile of a busy executive who also can manage their home life. None are CEO profile gatekeepers; all are reporters who occasionally took time out to show the human side of powerful people.

What has the client won lately? Here's a list of 21 awards bestowed by national and regional publications.