Recent Edit News and Analysis

Contributed Content Coaching from the Financial Times

Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.

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Inside a Charm Offensive: the Los Angeles Times Covers Huawei

Invest 15 minutes in last week's LA Times profile of Huawei and you'll appreciate the power of candor. The Chinese telecom giant had every reason to expect a grilling from legendary journalist Norman Pearlstine and his team. Instead, Huawei received fair treatment in context useful for both parties.

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Apple News: What Readers Like

Data is scarce on how Apple News is doing, especially after last month's launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.

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Who's Who at Apple News

Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don't need PR pitches.

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Profile: Dan Frommer, The New Consumer

Former Forbes, Quartz and Recode editor Dan Frommer has launched The New Consumer, an edit brand "designed for anyone who’s curious about what’s new, what’s interesting and what’s important in the intersecting worlds of technology and consumer." Access to Dan's web site and twice-weekly newsletter costs $200 a year.

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SWMS Healthcare Deep-Dive: Part 3 - Trends in the Trades

Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.

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PR Winners and Losers from David Strom's RSA Inbox

RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.

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SWMS editorial teleconference: Pam Baker and Todd R. Weiss, B2B tech edit freelancers

Not all journalists operate the same way. This week’s SWMS editorial teleconference with B2B tech freelancers Pam Baker and Todd R. Weiss was a good reminder. When it comes to HARO/ProfNet, vendor blogs and survey stories, Pam and Todd see things differently. 

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Is Good Sexy? Or is Good Boring? Amanda Orr on Social Good PR

SWMS subscriber Amanda Orr writes:

Thank you for bringing this topic to the light in Media Survey, Sam, as it’s been on my professional mind for quite some time. Anecdotally, about three quarters of my clients over the past two to three years have had “social good” corporate missions.

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TechCrunch Extra Crunch: Overview

TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)

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The Block: Trustworthy Crypto Edit Led by EIC John Biggs

The Block "is not an enthusiast site [for crypto]," says new editor-in-chief John Biggs. "We're not rah rah rah all day long like other sites." The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that's coming up on its first birthday.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.