Good b-to-b tech videos generate sales leads. And even in this horrifying recession, most web publishers see video as the path to profits. So if you haven't yet sat down and studied what makes for a good one, it's probably time.
IDG late last week promoted CXO president Michael Friedenberg to CEO of all enterprise brands -- Computerworld, InfoWorld, Network World, CIO, CSO, IT World, and Industry Standard. Former Computerworld CEO Matt Sweeney now reports directly to IDG CEO Bob Carrigan, an IDG spokesman tells us.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.