Recent Edit News and Analysis

Jason Kincaid Updates his Must-Read Book on Journos and PR

If you’ve worked less than five years in tech PR, you might not remember Jason Kincaid. The East Bay native was 22 when he walked into founder Michael Arrington’s TechCrunch and onto the tech world stage. Four years later, in 2012, Jason walked away.

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TC Currie on Conference Prep

TC Currie says: "I’ve cut way back on conferences this fall -- down from eight (!!!) last year.. With dozens, if not hundreds of talks, each conference takes a lot of prep (unpaid time, BTW). I do a lot of pre-planning to ensure I get the maximum output out of each experience (read: articles my editor will pay for)."

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Profile: Ross Andersen, The Atlantic

What do you do when a publication has a monthly print-web audience of 40 million? If you’re in tech PR, you pitch it. When approaching The Atlantic, you’ll need the touch of a gem cutter. The 160-year-old publication doesn’t see vendors as newsmakers.

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4 Factors that Devastated the Journalism Business

We developed the following thoughts in this two-part series while preparing to present last month at a subscriber site. Part 1 explores four factors that devastated the journalism business. Part 2 will explore four factors that can help it flourish once again.

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Tech Edit Spotlight: Fortune's 'The Ledger'

When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:

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Profile: Matt Rosoff, CNBC.com

Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.

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David Strom on Pitching

We asked David Strom to respond to the same questions that TC Currie answered last month. David, a regular contributor to SWMS, was the founding editor-in- chief of CMP’s Network Computing, a previous editor-in- chief with Tom’s Hardware, and currently runs the Inside Security email newsletter.

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Profile: Andy Patrizio, IT Freelancer

To understand IT trade journalism today, understand Andy Patrizio. The freelancer works at home and writes for multiple publications. He’s technical at heart and sees “news” in terms of cool tech and its impact on business. Vendors matter less.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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