Recent Edit News and Analysis

Silicon Angle's Paul Gillin on Coronavirus/Covid-19

Here's a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he's been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We'll be publishing a full article, comprising all his insights, later today.

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ZDNet's Larry Dignan on Covid-19's Long-Term Implications, and What to Pitch

Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they're spending money they never really needed to spend -- on things like...

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Analysis: 'Emerging Technologies' is a PR Dead End

Strangely enough, amid all the innovation that surrounds us, few reporters patrol the emerging technologies beat. How can that be? After researching this long-in-coming SWMS deep-dive, we came to realize that “emerging technologies” is one of those boil-the-ocean beats that just cannot be covered in the literal sense of that word -- nor should anyone try.

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The New Stack: Largely Immunized

Celebrating its sixth anniversary this Spring, The New Stack has built a successful tech edit franchise without relying upon web advertising or subscription revenue. Founder and publisher Alex Williams relies instead on sponsored posts, podcasts and ebooks dedicated to deep-tech education and professional development -- augmented by news and analysis from staff editors and contributors.

Mitch Wagner: Pitching Deep Tech Stories When You Don't Get the Tech

What do you do when you're pitching a tech story you don't understand, to journalists who understand it well? You've got your hands on a juicy story about Kubernetes container management, or blockchain, or quantum computing, or any of the other advanced technologies pushing us ever forward into the future. 

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Matthew Lynley: Telling Stories with Data

Telling stories with data comes down to the questions you have and where to start looking. When interviewing someone on a stage, you need to know the right questions to ask and how to guide the conversation. When interviewing a spreadsheet, you still need to know the right questions to ask and how to guide the conversation.

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eWeek, IT Business Edge, All Other QuinStreet B2B Pubs Sold

QuinStreet has sold all 35 of its B2B publications -- eWeek, Datamation, IT Business Edge among them -- to Technology Advice, a Nashville-based B2B data company that helps IT pros determine which products to buy. Edit operations at the publications will not change in the short term, according to eWeek EIC Chris Preimesberger.

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Maryfran Johnson's Advice on Pitching C-Title Edit

A veteran of IDG and TechTarget and now on her own as consultant to CIOs, Maryfran Johnson discusses how best to pitch editors who serve C-title executives, in the first SWMS video teleconference of 2020. Visit MFJ Media to learn more about what Maryfran is up to these days.

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Lindsay Ciulla: Build the PR Team That Works for You

[Please welcome back SWMS contributing editor Lindsay Ciulla, a senior VP with (SWMS subscriber) Weber Shandwick Worldwide. --Ed.] Well friends, in what feels like the blink of an eye we’re somehow halfway through the first quarter of 2020 -- in a decade that (at least when I was growing up) promised flying cars and travel via teleportation.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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