Several years ago, I had a strong rapport going with an executive producer (EP) from a hot weekday financial market show on behalf of one of my F500 clients. The company’s stock was doing really well and, as a bonus, the EP happened to personally follow the company.
One might ask, "Why do I care about FAANG reporters when FAANGs aren't my clients?" Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn't imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.
“This week I’ve had a record number of people tell me they cannot talk to me because their PR department has blackballed me for no clear reason,” Chrissy Farr Tweeted on Apr. 6. “So glad you opened this door,” Tweeted CNBC editorial director Matt Rosoff the next day. “Every week I am stunned anew by how some PRs assume our business works, vs how it actually works.”
Threat-and-breach coverage is by far the biggest topic in security editorial. It’s got the Armageddon thing going for it, which always breeds high numbers of page views and social shares. We once heard a veteran security PR pro refer to covering security as “the crime beat” and he’s not far off.
I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly - but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?
Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.
The new TechCrunch web platform, launched in beta this week, will keep you reading more of what you’ve chosen. And it stands to change how you think of stories and pages. TC's edit direction remains the same — companies, technologies, founders and investors. It’s still about breaking news and smart analysis delivered wryly.
There’s a lot of talk about diversity and inclusion these days. And a lot of eye-rolling. But there’s something genuinely important going on here. In November I was invited to speak on a panel called Meet the Media: Women in Tech Talk Diversity, Inclusion & Equity put on by PRSA-SF and I thought I’d share some highlights.
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
TechCrunch editor-at-large John Biggs spoke with us last week about Tech4Reporters, a tool designed to help busy reporters understand the technology they’re writing about. It’s a tool John funded himself and he gives it away. Why? He wants journalists to have access to tech experts who don’t expect positive publicity in return for their insights.
Courtesy of insights editor Liz Webber, here's a sample of the monthly newsletter than Entrepreneur sends to its contributors. It focuses on tips and tricks and guidance from those who already do it right.
Entrepreneur has more than 800 contributors and its doors remain open. You can write occasionally or every week. Find an audience and editors will promote you from “guest writer” to “contributor” and finally to “VIP contributor” if you make the all-star team.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.