Recent Edit News and Analysis

Benioff Masters CNBC

From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.

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Benioff Masters Bloomberg

Attention media trainers: you’ll never see an executive “master the message” like Salesforce founder Marc Benioff did last week, live on the air, with Bloomberg’s Emily Chang and CNBC’s Jim Cramer. Marc was promoting the launch of Work.com, software designed to help employers manage health and logistics details as employees slowly come back to work.

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Pitch Advice from Mo Marshall -- Analyzed

Nothing brings PR anxiety like crickets, especially when you pitch contributed content and include the submission. Was the pitch bad? Was the piece bad, or both? Or neither! Or maybe "they just didn’t see it, so I’ll 'float it to the top of their in-box' in a day or two."

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Red Hat Virtual Summit: Did Red Hat Get More Value Than IRL?

Red Hat Nation should have converged on San Francisco this week for the annual Red Hat Summit. Instead, it peered into its screens from all over the world, connecting to the first Red Hat Virtual Summit. Was the Summit worth it to Red Hat?

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Mitch Wagner: Reporters are Wary of Virtual Events

Conference coffee is awful, but you choke it down because there is no alternative. Likewise, a virtual conference is no substitute for the real thing. But it's all there is, so you make it work. Virtual conferences are popping up all over in the wake of the coronavirus pandemic. PR people love them as a way of keeping clients connected with journalists.

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Keith Shaw: How to Duck the Roundup and Build Higher SOV

Reporters and editors love roundups, because it lets them quickly provide readers with lists of different companies providing similar offerings around a single topic, especially when that topic is timely (witness all the Covid-19 roundups lately). But PR agencies tend to dislike them, because they don’t get as much credit for a roundup placement...

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What to Expect -- Apr. 20-24, 2020

As the Covid-19 crisis moves well into its second month, we've noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches -- pretty much special reports -- but still providing paths for most tech companies and agencies.

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Amanda Orr: Edit Themes for Pitching the Recovery

[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls...

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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