Recent Edit News and Analysis

Leah McLean: On CISOs, Reporters, and the 'Why'

SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.

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SWMS in Review: Q1 2021

​Here's a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.  

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'Founded' is Google's Pitchable Podcast for Women Who Lead

Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.

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Placing Speakers at the RSA Conference: How It Works

If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.

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Amanda Orr: It's Time for PR Pros to Home In on Targeting

[SWMS contributor Amanda Orr writes:] There's a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco...
 

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The Conversation: Great Content for Free

Great content is there for the taking at The Conversation, a non-profit publisher with offices in the US and seven countries overseas. The Conversation disseminates its content under a Creative Commons license. This means that anyone can republish an article for free as long as one doesn’t edit it, and credits both the author(s)as well as The Conversation itself.

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Learn How to Analyze Editorial Through the Lens of Ethics

Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the "indie influencer," we can hope for these things. We also can put in the work. Here's the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.
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Overheard in Clubhouse: Advice for the PR-Curious

Have you made the time yet to join Clubhouse and take part in a conversation? We finally got around to it this week and it helped us understand that social audio will alter the landscape in talk radio, webinars, virtual events and social media overall.

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'Two Questions': Mary Ann Azevedo, TechCrunch

SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions...”

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New Publication: Robotics World

If you’ve got stories to tell about robotics, you’ve got a new place to tell them. Launched in January, Robotics World is led by none other than Keith Shaw, a longtime IDG edit vet and the former EIC of Robotics Business Review. Robotics World is published by Ontario, Canada-based Kerrwil Publications Limited -- not IDG.

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Analysis: Protocol's 'Live Journalism'

PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.

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