Recent Edit News and Analysis

Inside Protocol Braintrust: A Contributed Content Opp

Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you'll enjoy this Q&A with Protocol associate editor Kevin McAllister and Protocol president Tammy Wincup.

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Q&A with Jay Lauf: How Charter Will Chart the Future of Work

Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services. Charter is not exactly pitchable, yet comms pros cannot afford to ignore it, for it suggests how all verticals can operate profitably in the 2020s.

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More on Tier 1 Audience Data: We're Revising The Figures

Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28. We reported that, of the 15 Tier 1 titles we tracked, only Axios grew its global audience year over year. The correct figures show that Bloomberg and Fortune grew year over year as well.

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How to Pitch the Wired Consumer Products Team

SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.

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Scary Mommy, Fatherly and TheDad: Parental Targets to Pitch

Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.

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Our CEO Profile Cheat Sheet

-- Updated Jun. 1, 2021 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.

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Tier 1 Has a New Competitor: Andreessen Horowitz

VC firm Andreessen Horowitz is building what you might call its own Wired -- a pro-tech media brand appealing both to consumers and business. It's unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.

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Andreessen Horowitz Seeks a Contributed Content Gatekeeper

Andreessen Horowitz is looking to hire an editor to manage guest posts. The VC firm's 936-word want ad reveals much about good contributed content. PR pros can go to school on this one, using these universal insights when pitching any outlet.

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28 Terms That Communicators Might Not Want to Use Anymore

DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There's a lot to learn from it.

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Tier 1 Editors: 'Best to Take Gender Out of Headlines'

Three years ago we studied dozens of profiles carrying the headline, ‘Meet the Woman Who…” and “Meet the Man Who…” With gender now so fluid, we wondered whether that's now an insensitive construct, to be avoided. We asked Tier 1 editors what they thought.

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