Recent Edit News and Analysis

SimilarWeb Stats: BI Up, Fortune Down

Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.

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Channel Futures Shark Tank: Impress the Chiefs and Win Distribution

Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.

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Harry McCracken: Anatomy of a Fast Company Cover Story

So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.

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Fast Company's Harry McCracken and David Lidsky Discuss a Cover Story

The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.

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Our CEO Profile Cheat Sheet

-- Updated Jun. 11, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.

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Deep Dive: Cracking the Washington Post, Pt. 1

Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.

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Lindsay Ciulla: Read and Succeed

Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now... what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?

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For Your Next B2B Speaking Opp, Tell It Techie-Style

The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.

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Review: Techonomy NYC 19

Last week's Techonomy NYC 19 event attracted a small, passionate audience that heard brilliant and inspirational speakers. Amid the topics of IoT, 5G and AI were appearances by social media pioneer Jeremiah Owyang, Bank of America chief operations and technology office Cathy Bessant, and two presidential candidates, Andrew Yang and John Delaney.

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The Industrialization of IT Edit

Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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