SWMS Profile: Steve Lohr, New York Times

He's been around for a long time and many folks recognize his name, but getting to New York Times reporter Steve Lohr isn't easy. He knows what he wants. Covering IBM and Microsoft takes a fair amount of his time, but there's still room in his beat for enterprise computing and "the economics of technology." Hear him describe what that is -- as well as how PR pros can help him overal
 
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SWMS Tech Edit Spotlight on Forbes

 

SWMS Tech Edit Spotlight on Forbes
April 2008
 
Forbes: People and Politics
Ask most people about what makes Forbes and they're likely to say "money." Yes, but even more that that, Forbes is about people and politics. Emeritus types still grace the pages, and remember that Steve Forbes once ran for President. Especially in this election year, take this into account when approaching Forbes, especially on the print side
 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.