SWMS Analysis: PR's Impact on WSJ Trend Pieces

SWMS Analysis: PR's Impact on WSJ Trend Pieces
Thursday, August 06, 2009
 
Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

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PR's Impact on WSJ Trend Pieces

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

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SWMS Analysis: Three Rising WSJ Video Stars

SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
 
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.

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SWMS Tech Edit Spotlight: The New York Times

Tech Edit Spotlight: The New York Times
July 2009
 
It may be under the gun every which way, but who wouldn't want coverage in the New York Times? The NYT wants to be where technology impacts society. That’s the sweet spot. But with more than 1,200 on the edit side, it’s easy to oversimplify. That’s why we delve into the blogs, the weekend Business sections and the multimedia opportunities that await.

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SWMS Editorial Teleconference: Stephanie Mehta, technology editor, Fortune

Stephanie Mehta, technology editor
Fortune
July 2009
 
Once a Fortune reporter and now its tech news boss, Stephanie Mehta brings terrific balance to her post. Stephanie spent 2006 and 2007 as Fortune's international editor, immersing herself in the global perspective. Now she concentrates on the U.S. tech scene and manages reporters, bloggers and Fortune's fast-growing video operations. You’ll find Stephanie incredibly candid, clear and refreshing in the following interview. She really does want to help.
 

SWMS Analysis: Why Now for Digital Editions

SWMS Analysis: Why Now for Digital Editions
Monday, July 27, 2009
 
Gannett next week will offer a digital edition of USAToday that offers exact replicas of the print pages, with the following enhancements:

* embedded videos playable from the newspaper content
* interactive puzzles and games, including Sudoku
* interactive USA Today Snapshot infographics
* a text-to-speech capability that "reads" articles to you

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.