Ohlhorst to Launch 'Channel Tech Center'

Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers. Comprising a web site and an e-mail newsletter, Channel Tech Center will "exemplify ways to integrate products into multi-tier solutions and highlight the opportunities for solution providers." Based on Frank's experience, expect lots of product reviews.

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SWMS Editorial Teleconference - Maggie Reardon, senior writer, CNET News

Maggie Reardon, senior writer
CNET News
August 2009
 
How often do you hear a reporter say, I could use some story ideas from PR? That’s pretty much what Maggie Reardon told us this month, and it just doesn’t get any better than that. But beware: she wants you to tee it up.

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Think "Impact' When Pitching the Wall Street Journal

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

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Disruptive Technology

Deep packet inspection is now ingrained in networking despite political efforts to ban it
Kiosks have made Redbox a dire threat to movie industry DVD revenue

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PR's Impact on WSJ Trend Pieces

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

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SWMS Tech Edit Spotlight: The New York Times

Tech Edit Spotlight: The New York Times
July 2009
 
It may be under the gun every which way, but who wouldn't want coverage in the New York Times? The NYT wants to be where technology impacts society. That’s the sweet spot. But with more than 1,200 on the edit side, it’s easy to oversimplify. That’s why we delve into the blogs, the weekend Business sections and the multimedia opportunities that await.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.