So, you pre-briefed a group of reporters on an upcoming announcement, with the expectation that they’re going to post a story shortly after your embargo lifts. You and the client worked closely together to make sure the reporter had all assets they’d need for a story.
If you're in the marketing automation or ad tech space, you might like this list of reporters who might cover your news. Almost exclusively US-based titles, some in UK.
For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.
A one-time TechTarget cub reporter has gone on to help build one of the strongest journalism tools America has. Perhaps you’ve heard of it — MuckRock. Not Muck Rack — most PR pros know about that. No, this is MuckRock -- the FOIA specialist -- based in Cambridge, Mass.
In partnership with MuckRock -- and to celebrate our 20th anniversary -- SWMS has donated $20K to help fund the Sam Whitmore Media Survey Fellowship. MuckRock serves journalists, researchers and citizens by requesting, analyzing and sharing government documents as obtained through the Freedom of Information Act (FOIA).
This week marks the 20th anniversary of Sam Whitmore's Media Survey. No business can survive without the loyalty of its customers. We call them subscribers, and we thank every one of them. In this piece we revist the various looks of the SWMS web site over the years.
Where were you in 1981? Perhaps you were just a twinkle back then. Pat Thibodeau was a newspaper reporter in New Britain, Conn. Fifteen years later he moved to Computerworld, where he worked for more than 20 years. Now he reports for TechTarget’s HR and ERP verticals, and he believes he’s in the right place.
Industry analyst Rob Enderle starts his workday in the inbox. “I get a wave of pitches every day… a wave that breaks on me every morning,” Rob told us in a 23-minute audio interview. Can a 33-year veteran of the tech business get value from cold pitches?
Does Dion Hinchcliffe still write for ZDNet? Well sure… just not as much as he used to. Being a Dad to three-year-old twins has slowed him just a bit. “As they get older I can find more time to write,” the proud Papa told us last week. One can find Dion’s core work at Constellation Research, where he serves as VP and principal analyst.
Having been around since 1843, The Economist has a finely honed instinct for survival. The newspaper’s current editorial custodians, led by EIC Zanny Minton Beddoes, lately sense disturbing shifts in politics, economics and society. These shifts, The Economist believes, bode ill — perhaps for the newspaper itself.