Profile: Derek B. Johnson, SC Media

You’ll struggle to find a better wordsmith than SC Media senior staff writer Derek B. Johnson. SC’s most recent reportorial hire writes clearly and fluidly, with voice, just as he did previously at Federal Computer Week. Security-minded PR pros might say, “Awesome! Will he cover my client?”

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Rolling Stone Paid Community Lets Members Publish

Rolling Stone magazine this week will launch the Rolling Stone Culture Council, an invitation-only community that will let members publish contributed posts on the RS web site. The new RS community is being built in partnership with The Community Company, a virtual professional services firm that manages councils for Forbes and Bizjournals.

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Cheat Sheet: Privacy Reporters

Privacy reporters will have their moment in the 2020s. Traditionally, the privacy beat tends to be folded into cybersecurity. As social media becomes increasingly regulated, the privacy story will be told by privacy reporters. Here are 17 of the leading journalists in the space. 

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Lift This Writing Tip from Quartz

When you think Axios, you think “smart brevity.” When you picture Business Insider, you see those 30-word headlines and lengthy decks that finish the story before the reader even starts it. Quartz has its own comprehension hack, though only paid QZ subscribers get to see it.

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Cheat Sheet: Culture Reporters

The "culture" beat started out as "how tech impacts culture" but with the quadrafecta of Covid-19, recession, BLM and now the election, culture has come to mean pretty much "life in general." Here's a short list of a dozen culture reporters mostly from Tier 1, with links and contact info.

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Media Scenarios: What to Expect Pre- and Post-Election, Part 2

With the election now only days away, publications have settled into their methods and strategies: how will they cover the election's final days, and its tumultuous aftermath? We ask editors and they weigh in. We'll be adding to this piece in the coming days.

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Clarity Counts: Our Research with the Hemingway Writing Tool

Here at SWMS we see lots of unsuccessful pitches and unplaced contributions. Unclear writing is usually to blame. Clarity counts. Clarity is not brevity. Clarity is what lets readers understand you the first time — with no rereading. Writing tools measure clarity. We’ve been experimenting with them. Some results below.

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7 Strategies for DEI Pitch Success

[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics...

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