Writes tech edit vet Keith Shaw: "I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus..."
Welcome to "What to Expect," a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we'll share our best advice on story shaping and pitching strategies. "What to Expect" will appear each Monday.
Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn't have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating -- and it's pretty darn well given the circumstances.
Writes PR pro Alex: "Hanging out with reporters is my favorite part of the week and, having done it for a while, I’ve noticed some personality types that seem to recur. Here’s a pair of some of the most colorful media personalities I’ve encountered, and tips for getting on their good side."
We asked Tier 1 and B2B journalists, "How do you see Covid-19 changing business, technology and society in the long run?" Here's what they had to say. Their answers were given Mar. 22 and 23.
We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here's what they had to say. Their answers were given Mar. 22 and 23.
Here's a 43-minute video teleconference with Matthew Lynley, data storytelling expert and a former editor with Business Insider, TechCrunch, VentureBeat and the WSJ. We discuss infographics, surveys, scrollytelling and much more. A full wrap-up on the conversation is coming soon.
What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far -- even for lesser known tech vendors. What story types are you seeing?
Here's a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he's been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We'll be publishing a full article, comprising all his insights, later today.