Tech Edit Spotlight: The Information

Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.

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Jason Kincaid Updates his Must-Read Book on Journos and PR

If you’ve worked less than five years in tech PR, you might not remember Jason Kincaid. The East Bay native was 22 when he walked into founder Michael Arrington’s TechCrunch and onto the tech world stage. Four years later, in 2012, Jason walked away.

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Profile: Sean Captain, freelancer, Fast Company

Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.

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Profile: Ross Andersen, The Atlantic

What do you do when a publication has a monthly print-web audience of 40 million? If you’re in tech PR, you pitch it. When approaching The Atlantic, you’ll need the touch of a gem cutter. The 160-year-old publication doesn’t see vendors as newsmakers.

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4 Factors that Devastated the Journalism Business

We developed the following thoughts in this two-part series while preparing to present last month at a subscriber site. Part 1 explores four factors that devastated the journalism business. Part 2 will explore four factors that can help it flourish once again.

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Tech Edit Spotlight: Fortune's 'The Ledger'

When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:

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Profile: Alex Kantrowitz, BuzzFeed News

Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.

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Profile: Jim Kerstetter, NY Times

The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.

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Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

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