The New Stack: Largely Immunized

Celebrating its sixth anniversary this Spring, The New Stack has built a successful tech edit franchise without relying upon web advertising or subscription revenue. Founder and publisher Alex Williams relies instead on sponsored posts, podcasts and ebooks dedicated to deep-tech education and professional development -- augmented by news and analysis from staff editors and contributors.

Mitch Wagner: Pitching Deep Tech Stories When You Don't Get the Tech

What do you do when you're pitching a tech story you don't understand, to journalists who understand it well? You've got your hands on a juicy story about Kubernetes container management, or blockchain, or quantum computing, or any of the other advanced technologies pushing us ever forward into the future. 

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Matthew Lynley: Telling Stories with Data

Telling stories with data comes down to the questions you have and where to start looking. When interviewing someone on a stage, you need to know the right questions to ask and how to guide the conversation. When interviewing a spreadsheet, you still need to know the right questions to ask and how to guide the conversation.

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eWeek, IT Business Edge, All Other QuinStreet B2B Pubs Sold

QuinStreet has sold all 35 of its B2B publications -- eWeek, Datamation, IT Business Edge among them -- to Technology Advice, a Nashville-based B2B data company that helps IT pros determine which products to buy. Edit operations at the publications will not change in the short term, according to eWeek EIC Chris Preimesberger.

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Maryfran Johnson's Advice on Pitching C-Title Edit

A veteran of IDG and TechTarget and now on her own as consultant to CIOs, Maryfran Johnson discusses how best to pitch editors who serve C-title executives, in the first SWMS video teleconference of 2020. Visit MFJ Media to learn more about what Maryfran is up to these days.

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Lindsay Ciulla: Build the PR Team That Works for You

[Please welcome back SWMS contributing editor Lindsay Ciulla, a senior VP with (SWMS subscriber) Weber Shandwick Worldwide. --Ed.] Well friends, in what feels like the blink of an eye we’re somehow halfway through the first quarter of 2020 -- in a decade that (at least when I was growing up) promised flying cars and travel via teleportation.

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Alex Shapiro: In-House PR FOMO Reality Check

[We asked PR vet Alex Shapiro to contrast the worlds of agency and in-house PR. He knows both. Enjoy the read. -Ed.] For agency PR pros, the grass may seem particularly greener right now on the in-house side and there's no shortage of hot companies hiring. We're all told the job market's hot, and that can often feel true for the revolving doors of PR.

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Matthew Lynley: What Makes for a Great Communications Pro

[We asked Matthew Lynley, a former journalist with VentureBeat, TechCrunch and the WSJ, what makes for a great comms professional. Here's what he had to say. -- Ed.] Companies with massive budgets can hire a PR team the size of a small army. But hiring more people doesn’t make the company better at PR.

 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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