How much does sponsored content cost these days? In our latest Google Doc, we share contact info, details and rates at 37 top edit shops. In B2B, you'll be surprised at how low the rates can be. Some titles guarantee a certain number of sales leads, or page views, or high-profile visibility on their site. Some will write your content for an additional fee.
MIT Technology Review laid off two of its four associate editors yesterday, Emily Mullin and Jackie Snow. Tech PR pros Tweeted encouragement to both. Some readers and editors offered freelance work or shared links to open jobs. The community takes care of its own.
SWMS contributing editor Lindsay Ciulla writes: Welcome to a new series focused on agency management concerns. Each month we’ll share a new post dedicated to issues and concerns that senior staff deal with on a regular basis.
In PR, what works is often what’s shared. That’s why this week we analyzed 200 beauty articles across Refinery29, Bustle, PureWow and Self to see what was shared, and how often, across Facebook, Pinterest and Twitter. We pulled the data using Shareable Metrics.
So, you pre-briefed a group of reporters on an upcoming announcement, with the expectation that they’re going to post a story shortly after your embargo lifts. You and the client worked closely together to make sure the reporter had all assets they’d need for a story.
If you're in the marketing automation or ad tech space, you might like this list of reporters who might cover your news. Almost exclusively US-based titles, some in UK.
For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.
A one-time TechTarget cub reporter has gone on to help build one of the strongest journalism tools America has. Perhaps you’ve heard of it — MuckRock. Not Muck Rack — most PR pros know about that. No, this is MuckRock -- the FOIA specialist -- based in Cambridge, Mass.
In partnership with MuckRock -- and to celebrate our 20th anniversary -- SWMS has donated $20K to help fund the Sam Whitmore Media Survey Fellowship. MuckRock serves journalists, researchers and citizens by requesting, analyzing and sharing government documents as obtained through the Freedom of Information Act (FOIA).