Getting on the morning shows requires exciting visuals and perhaps some pathos -- but most of all you'd want to choose the producer with the seniority level most appropriate for the task. That's the nature of our latest SWMS cheat sheet. Happy hunting.
Senior technology reporter Ari Levy has "been there" -- seven years at CNBC after 11 at Bloomberg. In this in-depth Q&A, Ari reveals how he works and how he thinks. It's a long read, but we think you'll find rich value in this conversation, held June 30.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it. Whenever she can and whenever it's worth a shot, Laura takes the time to coach PR pros who send copy in need of a little work.
Would you like B2B tech freelancer Andy Patrizio to cover your newsworthy client? Andy uses Otter.ai to transcribe interviews, so here's what you'll need to do. Take note.
This cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here's ten of the "usual suspects" (cross-check your own list) and another ten you might not have considered.
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let's take a look at the data.
Here's a list of 14 reporters who cover sustainability. You'll find it a bit unusual: sustainability is a broad term that turns up in EVs, the data center and investing. There's the Clean Technicas, yes. But it's a diverse beat, and our research reflects this.
SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired's consumer products coverage in print and on the web, and a co-host of the Gadget Lab podcast, about what makes a product a "Wired" product and why sustainability is everything.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.