SWMS in Review: Q1 2019

Here's the debut of something we hope you like: a quarterly review of all the content posted here on the SWMS site. (You'll need your login and password.) "SWMS in Review" is ideal for your smartphone, thanks to Adobe Spark technology.  Please let us know what you think of SWMS in Review and how we can make it better. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Contributed Content 2019: Spotting the Beacon in the Dark

Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.

Cheat Sheet: Sites that Sell Gear (Mostly) to Guys

It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Inside a Charm Offensive: the Los Angeles Times Covers Huawei

Invest 15 minutes in last week's LA Times profile of Huawei and you'll appreciate the power of candor. The Chinese telecom giant had every reason to expect a grilling from legendary journalist Norman Pearlstine and his team. Instead, Huawei received fair treatment in context useful for both parties.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Apple News: What Readers Like

Data is scarce on how Apple News is doing, especially after last month's launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Who's Who at Apple News

Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don't need PR pitches.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Dan Frommer, The New Consumer

Former Forbes, Quartz and Recode editor Dan Frommer has launched The New Consumer, an edit brand "designed for anyone who’s curious about what’s new, what’s interesting and what’s important in the intersecting worlds of technology and consumer." Access to Dan's web site and twice-weekly newsletter costs $200 a year.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Healthcare Deep-Dive: Google Docs

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Healthcare Deep-Dive: Part 3 - Trends in the Trades

Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Keith Shaw, Robotics Business Review

In May 2017, IDG laid off Keith Shaw after 21 years of service. Today he’s EIC of seven-year-old Robotics Business Review (RBR), based down the road from IDG headquarters in Framingham, Mass. RBR’s audience isn’t anywhere near IDG size — about 150,000 uniques per month — but Keith and his team cover one of the most exciting tech segments on the planet. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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