When "no one knows anything" and chaos reigns, journalists go broad, not deep. Slack discussions heat up. Coverage planning intensifies. Editors are told, literally, to fan out and bring back the context that readers require. This is why we're seeing lots of roundups and survey coverage in Tier 1 and trades.
"The Future of Work" affects every industry and every company. Top edit brands swarm for insights and scramble for an edge. So where are all the tech PR victories -- the big hits? In the latest SWMS deep-dive, we explore how Tier 1 currently covers the future of work, and suggest paths that will get you out ahead of this ever-changing story.
Podcasts are ideal for near-future topics where vanguard products/services are here today if you know where to look, but not anywhere near mainstream. The future of food is definitely one of those topics. Here are nine "future of food" podcasts with all the relevant links and lots of contact info, where available.
IoT is still very much a phenomenon -- one of those 15-year overnight successes. Strangely, now that the buzz has worn off, much of media manages to ignore this transformational industry segment. Such is the fate of a technology that literally disappears into the woodwork. Here's our list of 11 go-to's.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you'll enjoy this Q&A with Protocol associate editor Kevin McAllister and Protocol president Tammy Wincup.
Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services. Charter is not exactly pitchable, yet comms pros cannot afford to ignore it, for it suggests how all verticals can operate profitably in the 2020s.
Email newsletters are increasingly important in attracting loyal readers, according to Similarweb data analyzed by SWMS. The big winners year over year were Quartz and Fortune.
Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28. We reported that, of the 15 Tier 1 titles we tracked, only Axios grew its global audience year over year. The correct figures show that Bloomberg and Fortune grew year over year as well.
This cheat sheet is a bit different: it's not a spreadsheet, but a list of 18 titles with rich detail on whom to pitch, with contact info. There's some educated guesswork in there. SWMS contributor Clay Patrick did the digging, and digging, and digging.
Here's a dozen reporters who covewr storage management; check our list against yours. Bear in mind that, according to Similarweb stats, two of the 12 write for sites whose traffic is too small to measure.
Editorial interest in governance, risk and compliance (GRC) has grown slowly and steadily in recent years. Here's a short list -- literally -- of the few influencers who specialize in this field.