The new Technology Review
Jason enjoys the challenge of holding both the editor and publisher titles at the oldest technology magazine in the world (1899). His responsibilities include print circulation, web sites, advertising, events, list rental, and webinars, staffing, you name it. "They asked me to make them proud… meet budgets… and to sketch out what a modern publishing company might look like," so he "turned it upside down." He halved the frequency of the print publication, and allowed it to "focus on what print does best: images and longer format investigative stories." They also launched a daily news website publishing three to five stories a day, including video, blogs, vlogs, mobile and recently launched text to speech (podcast) that allows all TR stories to be heard on mobile devices and PCs.
Information security and data privacy: Breaches, securing enterprise data, regulations and legislation. While security used to be "virus and worms," the focus today has changed to an information risk and operational risk standpoint, says Jai.
Today it's all about the blog.
Webware, Crave, & Alpha
Webware.com is focused on web apps (or as the enterprise calls it, software-as-a-service) for SMB & consumers and is Job #1 for Rafe these days. Believing that Web 2.0 and SaaS were too much jargon for the average user, the term "Webware" was born and poses the question: "What can I do with this net connection I have?" Rafe and a researcher make up the full-time staff with the rest coming in as contributions from across CNET's editorial teams.
Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."
"Not a 20-minute conversation with founders, but a commitment." Ideally, he "wanted to get them out of the office." What he got was two full days "just talking about Zillow and real estate entrepreneurs etc.," with a trip to a Seahawks game, family, dinner and drinks included. The corporate PR director "was great … accessible and bright … a sounding board…" and not just for Zillow, but for the real estate market in general.
Larry likes doing his own reporting and says he's pretty pitchable especially for bigger trends, i.e. virtualization, data center cooling, start-ups. Just remember, ZDNet is "an enterprise site."
Ashlee Vance - Editor, U.S. Edition, The Register
Based in UK, The Register enjoys 4.4 million uniques a month, with 1.4 million impressions daily - half of those are from U.S. It started out as a "newsletter for chip heads" with lots of microprocessor coverage that "catered to engineers," Ashlee says. From there it began to draw more industry watchers and CEOs. He says they also get "plenty of emails from execs," adding that recent studies have shown a healthy IT buyer crowd.
Where tech and media intersect…
...is "what I consider my sweet spot," she says. For years Stephanie has "written a lot about companies as corporate institutions" but now finds it "interesting how traditional telecommunications companies have become distribution platforms for media and content," previously the domain of cable and satellite operators, "and now cable and satellite are moving into where telecom used to dominate."