As promised, today we look at how Cisco's Nexus 7000 launch strategy played out, and how you or your clients might "borrow" some of Cisco's ideas.
Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.
Here's what else we turned up.
* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.
Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.
Paula Musich, Lisa Vaas, Peter Galli, Steven J. Vaughn-Nichols and Renee Boucher Ferguson were among those laid off this week at Ziff Davis Enterprise (ZDE), according to sources inside the company.
The departures came after ZDE quarterly revenues fell far below the levels expected by Insight Venture Partners, the company that bought ZDE in 2007.
Few experts know the topic of vendor-as-publisher as well as David Strom.
By David Strom
Special to SWMS
As major tech publishers go through additional layoffs, shut down publications and generally disinvest in their editorial product, many experienced journalists are going to work creating vendor-driven editorial.
