SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
 
 
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Ohlhorst to Launch 'Channel Tech Center'

Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers. Comprising a web site and an e-mail newsletter, Channel Tech Center will "exemplify ways to integrate products into multi-tier solutions and highlight the opportunities for solution providers." Based on Frank's experience, expect lots of product reviews.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

SWMS Editorial Teleconference - Maggie Reardon, senior writer, CNET News

Maggie Reardon, senior writer
CNET News
August 2009
 
How often do you hear a reporter say, I could use some story ideas from PR? That’s pretty much what Maggie Reardon told us this month, and it just doesn’t get any better than that. But beware: she wants you to tee it up.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.

Think "Impact' When Pitching the Wall Street Journal

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

* * *

Disruptive Technology

Deep packet inspection is now ingrained in networking despite political efforts to ban it
Kiosks have made Redbox a dire threat to movie industry DVD revenue

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

SWMS Analysis: PR's Impact on WSJ Trend Pieces

SWMS Analysis: PR's Impact on WSJ Trend Pieces
Thursday, August 06, 2009
 
Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

PR's Impact on WSJ Trend Pieces

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

* * *

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

SWMS Analysis: Three Rising WSJ Video Stars

SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
 
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.