SWMS Editorial Teleconference Series - Notes and Audio
Sam Diaz, blogger
ZDNet, Between the Lines
Guys like Sam Diaz don't come along very often. He's a hard-nosed journalist but approachable and empathetic to PR. He also WORKED in PR as recently as last year, hired by SutherlandGold to teach clients to blog. He shares his "lessons learned" with us below… but more important, he also shares the secrets of getting on his radar at ZDNet. One of three authors of the "Between the Lines" blog, Sam is a generalist who's worth pitching for just about any genuinely newsworthy tech story.