Sam Whitmore's Media Survey has been my go-to resource as a communications professional since my earliest days working in PR. The carefully curated insights are always timely, smart and easy to digest and incorporate into ongoing activities. Our entire team looks forward to SWMS emails and interviews; they've helped not only uncover new writers relevant to our clients, but also better target writers we already know and work with. Finally, Sam and his team always make themselves available to answer questions and to brainstorm new ideas. -- Kelly Mayes, VP, Bulleit Group
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.