Here's a highly scrollable look back at what we covered during Q3 2020. Check out all the cheat sheets. You'll still need your login and password to read the articles.
By subscriber request, we've been looking at which publications will run "Predictions 2021" content and who will do the writing. Here's the latest, compiled by contributing editor Rhiannon Pacheco. We'll be updating this GDoc in weeks ahead.
Virtual TechCrunch Disrupt 2020 launched yesterday, the flagship event from Silicon Valley tech edit's biggest brand. Overall, it went well -- so much so that it's hard to imagine F2F events ever again being produced as they were before the pandemic.
Few topics captivate reporters more than the future. SWMS this week studied the past two "The Future of Everything" reports in the WSJ -- and a dozen stories in Fast Company's The Shape of Tomorrow section -- to identify pitch approaches that might work for you.
Subscribers have been asking about CES 2021 — speaking opps, demos, networking as well as media interest in attending. Here's a round-up of what we know at the moment.
You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one -- even though it remains in private beta. The as-yet unnamed newsletter (it might be called "Reset") is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney...
Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.
Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.
Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.
Subscribers routinely ask how they can crack LinkedIn News. What are they doing with all those editors -- 75 and counting? Here's a look at how LinkedIn News sees its role, and how you can make the most of approaching it, and LinkedIn in general.
Just when it looked like CEO profiles face extinction, a sharp-eyed subscriber alerted us to yet another profile pitch opportunity -- this one on the CrunchBase blog. If you've got a female founder with a compelling story, you're definitely in luck.
Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.
